{"title":"Soft Beginnings","description":"\u003cdiv\u003e\n  \u003cp\u003e\u003cstrong\u003eBorn Soft Co.\u003c\/strong\u003e\u003c\/p\u003e\n  \u003ch2\u003eSofter layers for the days that change everything.\u003c\/h2\u003e\n  \u003cp\u003eBreathable bamboo essentials chosen for quiet naps, easier changes, and the everyday rhythm of care.\u003c\/p\u003e\n  \u003cp\u003e\u003ca href=\"\/products\/american-rose-newcastle-blanket\"\u003e\u003cstrong\u003eShop the American Rose Blanket — $55\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n  \u003chr\u003e\n  \u003ch3\u003eA blanket made for every kind of comfort.\u003c\/h3\u003e\n  \u003cp\u003eFour breathable layers of natural bamboo muslin in a generous 47 by 47 inch size—soft enough for naps, practical enough for everyday care, and ready for thoughtful gifting.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e100% natural bamboo muslin\u003c\/li\u003e\n    \u003cli\u003eFour soft, breathable layers\u003c\/li\u003e\n    \u003cli\u003e47 by 47 inches for naps, tummy time, stroller days, and more\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eAn easy layer for the months ahead.\u003c\/h3\u003e\n  \u003cp\u003eThe Indigo Forest kimono-front jumpsuit is the optional companion: a breathable one-piece with leg snaps for quick changes and no over-the-head struggle. Available in 6–12, 12–18, and 18–24 months.\u003c\/p\u003e\n  \u003cp\u003e\u003ca href=\"\/products\/indigo-forest-bamboo-newcastle-mini-kimono-jumpsuit\"\u003e\u003cstrong\u003eShop the Indigo Forest Kimono — $30\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n  \u003cp\u003e\u003cstrong\u003eBuild a softer start:\u003c\/strong\u003e blanket + kimono are $85 at their current prices and qualify for free standard U.S. shipping.\u003c\/p\u003e\n  \u003chr\u003e\n  \u003ch3\u003eShopping with confidence\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eOrders process in 1–3 business days\u003c\/li\u003e\n    \u003cli\u003eStandard U.S. shipping is $8 and usually arrives in 3–7 business days\u003c\/li\u003e\n    \u003cli\u003eFree standard U.S. shipping on orders over $65\u003c\/li\u003e\n    \u003cli\u003e30-day returns on unused, unwashed items in original packaging with tags attached\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003e\u003ca href=\"\/policies\/shipping-policy\"\u003eShipping details\u003c\/a\u003e · \u003ca href=\"\/policies\/refund-policy\"\u003eReturns and refunds\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"goodnight-bear-bamboo-newcastle-mini-kimono-jumpsuit","title":"Goodnight Bear Bamboo Newcastle Mini Kimono Jumpsuit","description":"Our Newcastle Mini Kimono is made of 100% natural bamboo muslin. Soft as silk, and breathable, this jumpsuit features kimono styling for easy dressing. Snap leg openings allow for easy diaper changes, practical for you and your little one.","brand":"Lavender Charlie","offers":[{"title":"18-24 Month","offer_id":66850552611120,"sku":"7568","price":30.0,"currency_code":"USD","in_stock":true},{"title":"12-18 Month","offer_id":66850552643888,"sku":"7567","price":30.0,"currency_code":"USD","in_stock":true},{"title":"6-12 Month","offer_id":66850552676656,"sku":"7566","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3245\/1888\/files\/SKU_7566_7567_7568.jpg?v=1779468994"},{"product_id":"indigo-forest-bamboo-newcastle-mini-kimono-jumpsuit","title":"Indigo Forest Bamboo Newcastle Mini Kimono Jumpsuit","description":"\u003cp\u003eThe one-piece you will reach for at 3am, at the pediatrician, and in every photo from the first year.\u003c\/p\u003e\u003cp\u003eBamboo viscose, cut generously so it does not fight you during a change. It gets softer with every wash rather than pilling, and the kimono front means you never have to pull anything over a newborn's head.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBamboo viscose blend, breathable and temperature regulating\u003c\/li\u003e\n\u003cli\u003eKimono front, no over-the-head struggle\u003c\/li\u003e\n\u003cli\u003eSnap closures through the legs for fast changes\u003c\/li\u003e\n\u003cli\u003eMachine wash cold, tumble dry low\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eSizes run 6–12, 12–18, and 18–24 months.\u003c\/em\u003e\u003c\/p\u003e","brand":"Born Soft Co.","offers":[{"title":"6-12 Month","offer_id":66850560442672,"sku":"7569","price":30.0,"currency_code":"USD","in_stock":true},{"title":"18-24 Month","offer_id":66850560475440,"sku":"7571","price":30.0,"currency_code":"USD","in_stock":true},{"title":"12-18 Month","offer_id":66850560508208,"sku":"7570","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3245\/1888\/files\/SKU_7569_7570_7571.jpg?v=1779469058"},{"product_id":"american-rose-newcastle-blanket","title":"American Rose Newcastle Blanket","description":"\u003cp\u003eOur kids love snuggling up with this lush comfy, cozy, and cuddly four layer 100% natural bamboo muslin blanket. Soft breathable and versatile blanket is made of natural fibers. Perfect for at home or on the go.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e 47\"x47\" (120cmx120cm)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% Natural Bamboo Muslin\u003c\/p\u003e","brand":"Lavender Charlie","offers":[{"title":"Default Title","offer_id":66850563195184,"sku":"643","price":55.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3245\/1888\/files\/SKU643_AMERICAN_ROSE_NEWCASTLE_BLANKET_BAMBOO_IMAGE1.jpg?v=1779469084"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0980\/3245\/1888\/collections\/SKU643_AMERICAN_ROSE_NEWCASTLE_BLANKET_BAMBOO_IMAGE1.jpg?v=1786634454","url":"https:\/\/bornsoftco.com\/collections\/soft-beginnings.oembed","provider":"Born Soft Co.","version":"1.0","type":"link"}